The Rules of the Game - A history of the Hollywood publicity racket. Current Status: Published (4) Change Status: BlessedPublishedUnpublishedRestoredQuarantinedDuplicatedCensored Seeded by Twaddle View Original Article: Longform.org Seeded on Mon Jan 28, 2013 6:55 PM entertainmentfacebooktwittersocial-mediahollywoodprofittumblrpublicitypublicistimage-managementpublic-perceptionimage-controlghost-twittererspersonality-managementrory-calhoun Tweet Discuss: ! A history of the Hollywood publicity racket. A Century of Hollywood Publicity by Anne Helen Petersen From Florence Lawrence in 1910 to Beyoncé in 2013. keyboard shortcuts: V vote up article J next comment K previous comment